Social / bkba.ltd
Made for
the feed.
Built with a reason to be there.
Strategy, concepts, copy and content for brands that need more than something to post.
I like social when it understands why someone might actually stop scrolling. Sometimes that means finding the joke. Sometimes it means finding the story. Sometimes it means making a $62 bus pass feel like internet culture.
Here’s a curated selection of work across consumer brands, public agencies, community organizations and B2B.
01 / Featured work
The ideas that needed
a little more room.
Three social-first ideas where the concept, not just the post, did the heavy lifting.
Scroll / swipe to explore →
01 / 03
COTA × Love Is Blind
Sometimes the bus has chemistry.
A social-first parody featuring two contestants from Love Is Blind Season 10. The creative borrowed the show’s confessional format before bringing the two together on a COTA bus.
The dating-show premise became a natural way to talk about what transit does at its best: connect people.
Concept · Pop culture · Talent collaboration · Reel
02 / 03
Raybern’s / BBQ sauce reel
Sometimes silly is the strategy.
No elaborate campaign mechanic. No deep cultural insight. Just an aggressively committed sandwich dip, a simple visual gag and exactly the kind of low-stakes weirdness that can work on social.
The reel earned more than half a million views, proving that sometimes the thing people want to watch is simply the thing that makes them stop and say, “Wait, what?”
Lo-fi social · Humor · Reel · 500K+ views
03 / 03
PorkRinds.com / April Fools
Pork rind-scented candles.
They were real.
What looked like an April Fools joke was actually a limited-edition product collaboration with Dio Candle Company.
The absurdity worked because there was a real product behind it. People could actually buy the joke.
Campaign concept · Brand stunt · Collaboration · Product launch
02 / Brand & consumer
Brands need more than
product shots.
Reactive culture, retail moments, giveaways, memes and community-building for food and consumer brands.
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01 / 10
PorkRinds.com / Cowboy Carter
Cowboy Cracklin’.
A pork rind rode straight into Beyoncé’s Cowboy Carter release because sometimes the cultural moment hands you the brief.
Reactive social · Pop culture · Parody
02 / 10
PorkRinds.com / Taylor Swift
The Crunchy Pork Rinds Department.
A Taylor Swift album-release moment became “The Crunchy Pork Rinds Department,” turning the cultural conversation into a visual parody that felt native to the feed.
Reactive social · Pop culture · Parody
03 / 10
Motor City Pizza Co. / National Pizza Month
Apparently, pizza never sleeps.
A big consumption stat became the entire creative hook, turning National Pizza Month into a fast, thumb-stopping proof point with plenty of Motor City attitude.
Data-led social · CPG · Brand voice
04 / 10
Barney Butter / National Almond Day
A holiday with something to win.
National Almond Day became a simple giveaway moment designed to drive follows, site visits and participation without overcomplicating the ask.
Giveaway · Seasonal content · Engagement
05 / 10
Esther Price / Recipe content
S’mores in a bag? Say less.
An at-home snack hack that took a heritage chocolate brand into casual, useful short-form content.
Recipe content · Product integration · Reel
06 / 10
Raybern’s / Meme content
Elite-tier microwave cuisine.
Deliberately overdramatic internet language used to turn a microwave sandwich into a personality statement.
Meme writing · Brand personality · Social
07 / 10
Motor City Pizza Co. / Fan Love Friday
Let the fans do the talking.
A recurring fan-love format turned a customer quote into branded creative, pairing community engagement with lightweight user-generated content.
Community engagement · UGC · Brand loyalty
08 / 10
Motor City Pizza Co. / Walmart
Freezer aisle → pizza night.
Retail-specific social designed to connect the product directly to where someone could go buy it.
CPG · Retail activation · Shopper content
09 / 10
Esther Price / Corporate gifting
Gift like you mean it.
A completely different job for the same brand: premium B2B positioning and direct promotional messaging.
B2B · Promotional copy · Product positioning
10 / 10
Romeo’s Pizza / Fundraising
Pizza with purpose.
Community marketing positioning an everyday pizza order as a way to support local schools, nonprofits and organizations.
Community marketing · Restaurant social · Promotion
03 / Organizations & community
Useful doesn’t have to
sound institutional.
Public agencies, B2B brands and community organizations — from transit and parking to project storytelling and Pride.
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01 / 10
COTA / Super Bowl
“This is our Super Bowl commercial.”
It starts like a breakup. She tells him it isn’t working anymore. Then you realize she isn’t talking to a boyfriend at all.
She’s breaking up with her car. She’s seeing someone else now: the bus. A public-transit message delivered like entertainment instead of an announcement.
Concept · Humor · Public-sector social · Reel
02 / 10
COTA / April Fools
Introducing TACO.
A very serious announcement that Central Ohio Transit Authority was becoming Transit Access in Columbus Ohio.
Concept · Brand voice · April Fools
03 / 10
ParkColumbus / Parking education
Don’t sleep on parking tickets.
A trending-audio format turned a dry parking-fee reminder into something made for the feed, with the seven-day savings message landing quickly and clearly.
Public information · Reactive social · Reel
04 / 10
COTA / Student Summer Pass
Very commute. Much adventure.
Doge became the vehicle for a very real $62 unlimited summer transit offer.
Meme fluency · Offer messaging · Social
05 / 10
City of Columbus / Rise Up CBUS!
Bring the resources to the neighborhood.
Community-event social that made the what, when and why immediately clear while keeping the invitation welcoming, useful and neighbor-first.
Public-sector social · Community outreach · Event promotion
06 / 10
Stonewall Sports Columbus / Pickleball
Sold out before breakfast.
A celebratory post turned an 8:30 a.m. sellout into social proof for a brand-new pickleball league, then redirected the momentum toward open courts and community participation.
Community storytelling · Sports marketing · Social
07 / 10
COTA Pride Spotlight / Stonewall Columbus
Pride, through the people doing the work.
Long-form community storytelling centered on Cass Helm, Sierra Prince and what it takes to bring Columbus Pride to life.
Community storytelling · Long-form copy · Partnership content
08 / 10
COTA Pride Spotlight / Transit Columbus
Mobility is part of belonging.
A Pride story connecting LGBTQ+ advocacy with access, equity and the role reliable transportation plays in everyday life.
Advocacy communications · Community partnership · Social copy
09 / 10
Claypool Electric / Project spotlight
Some buildings mean more than what you see.
The restoration of Newark’s historic Louis Sullivan Building told through history, craft and community instead of construction jargon.
B2B storytelling · Project marketing · Long-form social
10 / 10
Claypool Electric / Employer brand
Sometimes the story is just the people.
A Christmas Breakfast recap focused on familiar faces, shared traditions and the human side of the company.
Employer brand · Company culture · Event recap
04 / Personal social
Chronically online.
Professionally useful.
I’ve been on the internet for roughly 20 years, which is either a credential or a cry for help. In this case, I’m choosing credential.
I was mildly notable in a few Tumblr fan communities circa 2012, have had posts break out repeatedly on X (RIP Twitter) and built a personal TikTok where niche pop-culture observations, nostalgia and extremely specific jokes have repeatedly traveled far beyond my follower count.
That matters to the work. Internet instincts are difficult to manufacture in a brainstorm. I know when something feels native, when a joke is trying too hard, when a reference is already dead and when the simplest premise is probably the strongest creative.
4.7M views on one post — nearly 900× my current follower base.
TikTok view counts are based on the platform-rounded values visible in August 2026.
The through line
Know the audience.
Find the idea.
Make it worth stopping for.
The format changes. The job usually doesn’t: figure out what deserves someone’s attention, then make it clear enough, useful enough or interesting enough to earn it.
Need another brain on your social strategy, campaign or content calendar?